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         article-type="Research Paper"
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  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Indian Journal of Social Enquiry</journal-title>
        <abbrev-journal-title abbrev-type="publisher">IJSE</abbrev-journal-title>
      </journal-title-group>
      <issn pub-type="epub">applied</issn>
      <issn pub-type="ppub">0974-9012</issn>
      <publisher>
        <publisher-name>Prof Gitanjali Chawla</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="publisher-id">IJSE190010</article-id>
      <title-group>
        <article-title>Digital Activism in India: A Study on Facebook</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Kauldhar</surname>
            <given-names>Rachita</given-names>
          </name>
          <xref ref-type="aff" rid="aff1"/>
        </contrib>
      </contrib-group>
      <aff id="aff1">Maharaja Agrasen College, University of Delhi</aff>
      <pub-date pub-type="epub" iso-8601-date="2026-09-02">
        <month>09</month>
        <day>02</day>
        <year>2026</year>
      </pub-date>
      <volume>9</volume>
      <issue>1</issue>
      <fpage>103</fpage>
      <lpage>114</lpage>
      <abstract>
        <p>Ever since the internet has penetrated in our society, people have been using it
in many ways. One of such use of the Internet, that has grown rapidly within
the last decade, is the use of internet for mass mobilization or activism. A
Digital Activism campaign is &quot;an organised public effort, making collective
claims on a target authority, in which civic initiators, or supporters use
digital media to accomplish their cause&quot;. Internet can be used in a variety of
ways to create activism, such as by e-mailing petitions perusing people to join
the campaigns, making social groups, creating awareness about the issue or
the cause on the internet, use of hashtags and other ways. This study analysis
the various types of digital activism on current issues appearing on the
Facebook. For this purpose content analysis is being adopted as a research
methodology with an objective to analyse the occurrences, types and
functions of digital activism in India. Also, the study identified the nature and
functions of the posts and comments on digital activism issues on Facebook.
The result reveals that &apos;Slacktivism&apos; is the most popular form of digital
activism on Facebook in India.</p>
      </abstract>
      <kwd-group kwd-group-type="author">
        <kwd>Digital Activism</kwd>
        <kwd>Facebook</kwd>
        <kwd>Campaigns</kwd>
        <kwd>Slacktivism</kwd>
        <kwd>Hashtags</kwd>
      </kwd-group>
    </article-meta>
  </front>
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