The integration of Artificial Intelligence (AI) in media education is transforming pedagogical methods, media literacy, and the definition of critical thinking as it is perceived today. The employment of AI technologies facilitates learning through the provision of personalised content, the automation of the assessment process, and the development of analytical capabilities. This research delves into the implications of AI in education practice, its impact on media literacy and on developing critical thinking. The paper also briefly discusses ethical implications and data privacy concerns associated with AI. This research posits that AI technologies will be the most essential tools to equip students in order to navigate a digital world.