Sudhir K. Rinten

Indian Media coverage is dealt in materialistic perspective due to various reasons. Content, coverage style, presentation and portrayal all are affected by contemporary 'peg' of pulling audience in to the content. Media ignores humanitarian approach in different walk of media activities. They gather and present information without keeping in mind the ethico-legal and sociocultural aspects of affected parties. 'Journalistic sense' and 'news value' are examined on the basis of materialistic approach of media management. Requisite of the content is superseded by wow factor of the content. In such an environment spiritual media and professionals with spiritual understanding may provide a solution to the problem. This paper suggests the spiritual media as only alternative.