Event Management

Event Management is the process of planning, marketing, producing, analysing and evaluating an event. It is a crucial part of the course curriculum for the students of Journalism and Mass Communication at various colleges and universities. In 2021,Vivekananda School of Journalism and Mass Communication (VSJMC), Vivekananda Institute of Professional Studies - Technical Campus, brought an innovative pedagogical intervention in the teaching of Event Management. It integrated Theatre in Education (TiE) with Event Management curriculum. TiE is the structured use of theatrical performance and participatory drama strategies and nurtures emotional, cognitive, emotional, and social learning. In the last five years, VSJMC implemented this pedagogical experiment and created five prominent theatre productions. This paper brings forth the enhanced learning outcomes which were possible through the application of TiE in Event Management pedagogy.