Acceptance of Homosexual Movies: Analysis of Audience Perception

Cinema is one of the most influential artistic tools that reflects society and simultaneously impacts it. Indian cinema, one of the largest cinema industries in the world, has been varied, creative and largely heterosexual. However, the past decade has witnessed the legalisation of homosexuality in India and increased representation of homosexual characters in the cinema, creating a positive social change and greatly contrasting the long existing social prejudices towards homosexuality. This research focuses on how homosexual movies have been received by audience of various age groups. The study was conducted on a sample of 100 respondents belonging to various age groups, through an online survey. A positive variation in the reception of homosexual movies was noted among the respondents. The findings showed that representation in cinema and legalisation of homosexuality was one of the most credited factors for variation in the audience reception of homosexual movies.