Rachita Kauldhar

Ever since the internet has penetrated in our society, people have been using it in many ways. One of such use of the Internet, that has grown rapidly within the last decade, is the use of internet for mass mobilization or activism. A Digital Activism campaign is "an organised public effort, making collective claims on a target authority, in which civic initiators, or supporters use digital media to accomplish their cause". Internet can be used in a variety of ways to create activism, such as by e-mailing petitions perusing people to join the campaigns, making social groups, creating awareness about the issue or the cause on the internet, use of hashtags and other ways. This study analysis the various types of digital activism on current issues appearing on the Facebook. For this purpose content analysis is being adopted as a research methodology with an objective to analyse the occurrences, types and functions of digital activism in India. Also, the study identified the nature and functions of the posts and comments on digital activism issues on Facebook. The result reveals that 'Slacktivism' is the most popular form of digital activism on Facebook in India.

Cinema is one of the most influential artistic tools that reflects society and simultaneously impacts it. Indian cinema, one of the largest cinema industries in the world, has been varied, creative and largely heterosexual. However, the past decade has witnessed the legalisation of homosexuality in India and increased representation of homosexual characters in the cinema, creating a positive social change and greatly contrasting the long existing social prejudices towards homosexuality. This research focuses on how homosexual movies have been received by audience of various age groups. The study was conducted on a sample of 100 respondents belonging to various age groups, through an online survey. A positive variation in the reception of homosexual movies was noted among the respondents. The findings showed that representation in cinema and legalisation of homosexuality was one of the most credited factors for variation in the audience reception of homosexual movies.