Media Literacy

Media Literacy is a required literacy for understanding communication and the text in a given environment. Communication has co-existed with society and humanity. From the very beginning of communication in pictographic form, a common understanding and experiences were required for the interpretation of the message. In the contemporary world, when communication is deliberate and sustained with greater impacts on human life with the help of technology, the literacy of the media and its uses are very much required. Different schools of thought have analysed and dissected varying methods to give media literacy to their citizenry to combat the challenges. The aim of this paper is to delve into ethical and legal considerations of different communication models. The fundamental purpose of Vedic Education System in ancient India was to develop morality and ethics. This paper is a commentary on the Media Literacy components of Vedic Literature.